World of Warcraft iCoke Event in China

World of Warcraft recently launched with amazing fanfare and success in China. Partnering with Blizzard to usher in this blockbuster launch was iCoke, Coca-Cola's name-brand presence in China. In the weeks leading up to and after the launch, iCoke led the way in promoting World of Warcraft, celebrating the game in real-life replicas of Stormwind Castle and Thunder Bluff, creating a joint World of Warcraft and Coca-Cola televised commercial featuring Chinese pop sensation SHE, and unveiling an iCoke-branded World of Warcraft site. The site is in Chinese, but even if you can't read it, it's well worth checking out. Click here to view 80 photos from the event.

Warcraft Manga Meet-the-Author Event

Blizzard's VP of Creative Development Chris Metzen and author Richard A. Knaak were featured speakers at the L.A. Times Festival of Books this past weekend. Their panel discussion centered on their newest project, the first installment in a series of manga titled Warcraft: The Sunwell Trilogy. After the presentation, fans had a chance to ask Chris and Richard about some of their past collaborations as well as their current manga project. One lucky attendee walked away with a copy of the World of Warcraft Collector's Edition!

World of Warcraft Launch Party Photos

On November 23, nearly 7000 dedicated fans came out to Fry's Electronics in Fountain Valley, California, for a chance to meet the Blizzard development team and be among the first to pick up a copy of World of Warcraft. Due to the impressive turnout, the event stretched into the wee hours of the morning until every last person in line had the opportunity to meet the team and get signatures. We'd like to thank everyone who took the time to attend for making this a special night. Click here and then use the "next" and "previous" buttons to cycle through all 43 pictures from the event.